An American Pastime: Exploring How Negro Leagues Baseball Influenced Business and Entrepreneurship

Thomas Murphy, Entrepreneurship and Digital Marketing, Rocky River High School

Click on the arrow to read the Synopsis.

Synopsis: This Curriculum Unit aims to inform students about the historical origins of the Negro Leagues formation, while also exploring the many aspects that Negro League baseball paved the way through entrepreneurship and digital marketing. The modules will facilitate ways to discuss and explore in depth how the impact of the Negro Leagues Baseball not only produce top talent, but was extremely vital and impactful in developing community abolitionists, social activists, coaches, managers, business owners, entrepreneurs, while showcasing some of the greatest baseball players to ever play the game. The Negro Leagues should also be credited with creating some of the greatest money-making barnstorming events in the history of not only for the Negro Leagues but in all of baseball during that time. It’s speculated that many opportunities were missed to integrate baseball. Clearly, MLB remained silent and fostered unspoken recognized success of the Negro Leagues avoiding the need to bridge a working relationship but continue its greed in capitalizing on the lucrative ways to sustain the Negro Leagues enterprises to maintain massive paydays achieved during this time. The main objectives of this study will be centered on challenging students to witness the ongoing development throughout history by reflecting on the eyewitness accounts that fostered personal and community growth in the wake of segregation. My goals for the students are to aid them in exploring the Negro Leagues through the various readings and resources to identify the valuable contribution of these legends who were entrenched in the struggles of segregation. Many of these players only wanted to make an honest living by simply seeking to be accepted on their merit in their communities. By the end of this study students will be able to answer if the Negro Leagues were political.